I don’t just teach SEO; I practice it to build my own brand—and yours. This is the playbook I use to grow a digital marketing strategist’s presence in India and beyond.
1) Nail the niche. Pick a tight market (e.g., service businesses in _ or D2C brands in _) and a signature promise (e.g., “30‑day content cluster sprint that 10x’s discovery”).
2) Signature framework. Coin a named method (e.g., “ACE: Audit–Cluster–Execute”). Teach it in workshops, publish a 1‑pager PDF, and reference it in every case study.
3) Author entity everywhere. Align your author name, photo, bio, credentials, and links across your site, LinkedIn, YouTube, and directories. Add author schema to key pages.
4) Weekly pillar → daily clips. Record one 15‑minute lesson each week. Turn it into a blog, newsletter, 3 Shorts/Reels, 1 LinkedIn carousel, and an email tip. Link them into a topical hub.
5) Case studies first. Replace generic claims with two short, visual case studies: the problem, the 3‑step plan, the before/after graph, and one client quote. Feature these on the homepage and in AI‑friendly FAQs.
6) Local + language edge. Publish bilingual content (EN + your regional language) for top‑of‑funnel topics. Layer in location pages with real photos, maps, and FAQs.
7) Capture demand you create. Add a “Learn with me” lead magnet (templates, checklists), a calendar CTA, and a WhatsApp chat entry point. Track brand search and direct traffic monthly.
8) Partner flywheel. Host monthly micro‑workshops with complementary partners (analytics, creatives, devs). Each partner gets a backlink and a co‑branded clip—compounding reach.
9) Always‑on measurement. Review Search Console topic clusters, YouTube retention charts, and CRM‑level revenue attribution. Double down on formats that drive pipeline, not just views.
Why it works: It turns your expertise into repeatable assets, builds trust signals across the web, and meets people where they discover today—search, short video, and communities. Teach, show proof, and make the next step easy. That’s the flywheel.